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Showing posts from February, 2018

13A - Reading Reflection No. 1

1) The Entrepreneur: Grinding It Out - The Making of McDonald's What surprised you the most? Something that surprised me the most was that he didn't have the greatest education nor high earning job to be a billionaire. Kroc's ambition and confidence led him towards being able to work in the partnership then buying off McDonald's from the McDonald's brothers later expanding it worldwide. What about the entrepreneur did you most admire? I admire his persistence. He doesn't stop, he didn't stop and his legacy continues on. He had millions of ideas and millions of those ideas turned down, yet later on, he's making billions. Upon his fast-food company, he remained to his values in the courtesy, cleanliness, and service of the company. What about the entrepreneur did you least admire? Along with determination, he was ambitious to the point that he could be labeled as a shark. He seemed to have taken advantage of the McDonald's brothers but it ...

12A – Figuring Out Buyer Behavior No. 1

1) Pick a segment. The segment I will use is the University of Florida campus in Gainesville to be my first segment to start. 2) Find three people who would fit that segment and arrange to interview them. I conducted an interview with a student from 3 different majors who all have switched their major AT LEAST TWICE.  3) Begin with need awareness. The three interviewees all stated the feeling of "pressure" when declaring on a major. This pressure is what leads them towards choosing a major because the first one doesn't work out so "why not" try out a new one without even knowing if they have an interest in it.  4) Move to information research. They all mentioned the app would be a huge benefit and wish it existed before they even entered their freshman year. One student, a junior, mentioned if it could have the option to audit a class without having to officially audit the class to "test" out a course since the add/drop ...
10A - Elevator Pitch

11A – Idea Napkin No. 1

1)  YOU Networking : Confidently, I can say that I can get the people I need to make this idea work.  Experience : My freshman year, I had an interest towards pursuing a career path in the pre-med track but had no idea what to major in. My freshman year, I was in a constant debate between Anthropology and Biology after taking the Cultural Anthropology course last summer. I realized once I took the biology course along with organic chemistry the connection it holds in with medicine. I realized the same with Anthropology, however, I realized that anthropology offers color to the pictures outlined by biology and chemistry. It all clicks, it connects the human interaction with the physical mechanism our body has. The main point is, I feel the way I found my passion was through others, from talking to professors and upperclassmen and their interpretation in medicine. From my experience, I walked in once to my advisor's office and never again to this day went back. With this "o...

9A - Testing the Hypothesis, Part 2

Inside the boundary:  Students who are interested in either finding or reassuring their majors/career path.  The need for this course is critical as 61% of students change their majors at the University of Florida by their second year. Within their first year, about 32% of students switch their major but even then, it’s not guaranteed they switched into something they want or conformed with. This need exists because as over achieving students come in from high school, they enroll straight into critical tracking courses and don’t have effective resources that can help address this issue. For example, although there are various advisors on campus to help out, there’s not enough “aid” towards gearing students into their suited career path based on their interests. Outside the boundary: Students who already know what they want or have decided on a major and are set for it can opt out of this course but it relies heavily on them. OR Students who have already taken 60 in...

8A – Solving The Problem

Selected Opportunity: Incoming freshman or former undergraduates do not pick their intended major or have not "discovered" it yet. As student's do not know of such final decisions, this opportunity leads to a loss of time spent on just deciding a major when they could have already found internships or build their curriculum around their desired and "suited" major.  Product/Service: Designing a course that guides students throughout the different majors and/or professional tracks provided at the University of Florida. It would be a mandatory course such as the "Good Life" course. This course would be only 2 credits or 3 even to ease students into an interesting course that can pair them with a "mentor" or TA varied by majors to answer any questions they may have about the career path. This course is perfectly suited as it would be taken along with other credit hours without the course load impeding on their other "main" weed o...

7A – Testing the Hypothesis, Part 1

Opportunity: Course or continuous workshop dedicated towards career advising. WHO : Incoming Freshman and Sophomores who consider themselves as "exploratory" at the University of Florida. WHAT : They are unable to pick a major or end up switching majors at the last minute. WHY : Many students either pick a random major that "sounds" good however do not have any interest within that field which leave them towards wasting more time in the classes they are enrolled in.  TESTING THE WHO: Aside from the students who I have interviewed, I have heard many parents of students who aren't even in college already worried because their student shows no interest in a specific career field or makes any initiative towards it. Various students have complained of taking either too arduous courses that make them want to switch majors to finding them boring and not interesting whatsoever. An advisor also mentioned before that it's difficult to advise a studen...

6A – Identifying Opportunities in Economic & Regulatory Trends

ECONOMIC TRENDS 1. Cryptocurrency prices plunge as regulators clamp down. Within the past 3 months, the surge of cryptocurrencies have taken over not just social media platforms but economic grounds as well. This article presents the increasing importance of cryptocurrency and the various economic branches that take part in this: from investment advisors to broke-dealers to trading platforms, etc.  There is definitely an opportunity within being able to translate the cryptocurrencies that are now increasing in popularity around us. This can definitely open up more job opportunities for younger students (prototypical customers) or possible interested investors (the older crowd) into this new trend. As many countries in the world are now following a more universal "language", cryptocurrency is definitely one area that can continue to be expanded on and applied in various economic platforms. This industry may be difficult to exploit due to the barrier between those wh...